WHAT IS SEO

  • SEO means search engine optimization.
  • SEO  is the one of the widely used technique that provides websites fast reachable.
  • This process used to optimize a website’s technical configuration.
  • This page can become easily find able and more relevant for search queries.
  • The type of rank on the first page of Google results for search term.
  • The SEO is much about understanding the needs of your audience as it is about the technical nature of how to find your website.
  • The search engine is synonymous with Google and Google is the dominant search engine.
  • SEO is revolves  around what work best for Google.

HOW TO DO CRAWLING AND INDEXING AND RANKING IN SEO

Crawling: Secure the Internet for content, looking over the code/content for each URL they find. Indexing: Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries.

Ranking: Provide the pieces of content that will best answer a searcher’s query, which means that results are ordered by most relevant to least relevant.

WHAT IS ON PAGE IN SEO

  • On-page SEO also called on-site SEO is the practice of optimizing web pages to rank higher in search engines.
  • It includes optimizations to visible content and the HTML source code.
  • On-page SEO leads to higher search rankings, increased traffic to your site.
  • The results of on-page take time but once your on-page SEO strategy gets off the ground it can make your online rankings .

WHAT IS OFF PAGE IN SEO

  • Off-page SEO”also called “off-site SEO” refers to actions taken outside of your own website to impact your rankings within search engine results pages.

  • A high level, improving the “off-page SEO” of a website involves improving search engine and user perception of a site’s quality.

  • This happens by getting links from other sites.

  • Also mentions of your brand, shares of your content, and “votes of confidence” from sources outside of your own website.

WHAT IS TECHNICAL  SEO

  • Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively. ¨
  • Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines.
  • Making a website faster, easier to crawl and understandable for search engines are  of technical optimization.
  • Technical SEO is part of on page seo, which focuses on improving elements on your website to get higher rankings.
  • It’s the opposite of off page seo, which is about generating exposure for a website through other channels.

HOW CAN WE IMPLEMENT SEO.

  • Prioritize (based upon current state analysis) ¨Perform keyword research
  • Set goals for SEO. ¨Analyze current SEO state (focus on foundation blocks)” .
  • Identify target keywords (consider search volume; business goals; brand; user roles; purchase phase
  • es; etc) .
  • implement improvements in foundation blocks.
Man touching virtual screen with SEO process information. Isolated on white.

AMAZING GOOD TOOLS

It starts with having  the right tools.

I have collected a big sampling of the best free SEO tools on the market.

These tools with a wide variety of uses and covering a number of common needs.

These tools are fast, free, and easy-to-use.

I hope you find one or two (or twenty) you can put to good use, today.

GOOGLE PAGE SPEED INSIGHTS

Enter a URL and this tool will test the loading time and performance for that URL on desktop and mobile. ¨ It then grades your site’s performance on a score from 0 – 100. ¨ It tells you exactly how fast it takes to load the site according to different metrics, and also suggests areas for improvements ¨ Page Speed Insights, an online tool that shows speed field data for your site, along side suggestions  for common optimizations to improve it. ¨ Lighthouse, a lab tool providing personalized advice on how to improve your website across performance, accessibility, SEO, and other best practices.

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